The Event Launch Checklist!
What it takes to market events and festivals successfully, even if they're online. The event industry is fast-paced, chaotic, and...
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Aaron Zimola
Oct 12, 20209 min read
Google Ad Grants
Non-profits can get up to $10,000 per month in in-kind advertising on the Google Search Network. Google has a program for non-profits...
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Aaron Zimola
Oct 5, 20207 min read
STOP!
Don't Do These Things on Social Media Ahh, social media. The wonderful world where everyone can communicate with each other, from the...
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Aaron Zimola
Sep 28, 20208 min read
Variance: Don't Let It Slap You In The Face
Variance is inevitable. One of the most difficult concepts to grasp, and to plan for, is that of variance. Variance is when life becomes...
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Aaron Zimola
Sep 21, 20205 min read
The Customer Journey
The path that customers take to get to your business. Imagine that you are walking down a path through a forest to get to a bakery. You...
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Aaron Zimola
Sep 14, 20204 min read
The Magic of Google Data Studio
Is Google Data Studio the most Powerful and Flexible Data Visualization Tool? One of the biggest conundrums in marketing... and in all of...
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Aaron Zimola
Aug 31, 20207 min read
Are You Setting the Right Goals?
The difference between ROI/ Profit and Market Share based goals. The statistics behind setting goals are very fuzzy. The most widely...
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Aaron Zimola
Aug 25, 20205 min read
Don't Be A Billboard (Remember to ENGAGE)
Digital media has completely changed the landscape for brands to reach, inform, and interact with their audience. The days of slapping an...
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Aaron Zimola
Apr 27, 20202 min read
The Moment of Truth
I was going over the analytics for the previous month’s marketing for a handful of clients when I noticed something very odd: A client...
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Aaron Zimola
Oct 1, 20196 min read
18 Metrics Every Business Should Be Tracking Online
Every business wonders: "What metrics should I be tracking online?" We've broken down 18 key metrics that will help you to crush your...
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Josh French
Sep 28, 20183 min read
Determining Your Cash Reserves
In the words of Steven Rogers, “For any business positive cash flow is king.” Cash is needed for buying inventory, purchasing equipment,...
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Aaron Zimola
Aug 2, 20182 min read
The Edge Effect
Definition The Edge Effect is an ecology term used to describe when two or more biomes intersect (the edge.) In this region, due to the...
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